BBVA, for the digital transformation
Alfonso López-Sáez Rodríguez-Piñero | Director of Transformation and Productivity in the Southern Territory of BBVA
BBVA continues to provide its digital channels with more functionalities, especially the APP, since practically all our customers have smartphones and it is their main channel of interaction in the digital world, both in their personal and professional areas. Among the latest improvements is the "aggregator", which allows consulting from a single screen the client's positions in all the financial entities with which he works. In just four months of operation, more than 100,000 customers have already added their other banks in the BBVA app.
The way to use this service is very simple. Customers, when they access the BBVA app, select the option "Other Banks" and once inside they add their other banks through a first process in a secure data verification environment, where the keys used in their other entities are included. As of that moment, in subsequent accesses, the positions of these other entities are automatically loaded together with the products contracted in BBVA.
Another outstanding feature is "BBVA Valora", a service already used by a third of the clients that have contracted the mortgage in BBVA. This tool accompanies users in the search of their home and enables them to make their numbers and know how a mortgage would affect their economy. Through BBVA Valora, 125,000 home searches are carried out every month.
Thus, BBVA's commitment to digitalisation and personalized management through BBVA Contigo are functionalities that "make available to all the opportunities of this new era".
No comments:
Post a Comment